“The first impression is the last impression” might sound a bit cliché. But it is the reality of the world of websites. A website is more than a mesh of grid with a mass of content and a handful of images here and there. It is an experience that defines whether the user will scroll down or not. It is also the face of your business; it represents your company and acts as a salesman. If your website is confusing, not presentable, and doesn’t provide value, all your money will go down the drain.
Honestly, no one has time to figure out complicated navigation puzzles on a website or read a lengthy log of content. If your website doesn’t offer a good user experience, users will click-out. And you don’t want that – right?
Here are some tips to turn your website into a valuable online asset for your company that does more than merely occupying digital space:
Optimize Page Loading Speed:
Recall all those times when you clicked on a website link, and it took like hours to load. It was annoying – no? Well, your users also feel the same when your website takes time to load.
Nothing is more irritating than waiting for a website to load when you immediately want to gratify your need for which you landed on the website. So, if a website takes long to load, users will switch to another option. That’s why choosing the right web hosting company, with a powerful web server and reliable internet connectivity, is not just an option but a necessity.
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Offer Easy Navigation:
Do you know that providing users the right information at the right time and place can trigger your sales by up to 225%? This figure sounds legit considering that users love to take minimum headache to find their required information on a website. No one likes spending time scrolling website, and going from one page to another just to find what you have to offer. So, keep things simple, provide easy navigation, and let visitors get their required information without stumbling here and there.
Enhance Content Readability:
You have written fantastic website content that answers all the possible questions of the potential visitors. Great! But is it easy to read? If your answer is ‘no’, then you have taken the wrong road. Users don’t like wading their way through a huge lump of content with no breaks, headings and bullet points. It is not only burdensome but also boring. So, the key is to make your content engaging and super readable so that users don’t have to struggle much with the content.
Make Your Website Responsive:
Having a responsive website means that your website fits into every device screen without getting distorted. This has become much more important now because around 2 billion people use smartphones to access the internet. In this thriving world of smartphones, say goodbye to a huge chunk of potential leads if your website is not mobile-friendly.
So, now you know that offering the best user experience doesn’t require you to spend hundreds of dollars. A few changes in your website can revamp it and make it user-friendly for good.