What Is SEO And How It Works?

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What Is SEO And How It Works

Posted By: jyoti August 22, 2019

What is SEO?

Search engine optimization or SEO, in short, is the strategy or technique of attracting the visitors to viewyour site or content through organic search engine results. SEO is also the thing used for promoting your productsnow a day. If you ever have a blog or business website, seo service in chandigarh can help your business grow and meet business objectives.

How SEO works?

Every search engine like Google,Yahoo, etc., gathers all the information on the internet that can match the visitor’s search preferences. The results of your search are generally displayed in pages. These results need not be exactly relevant to the topic you have searched for. The displaying of the results depends on the number of keywords that matches your search. Thistechnique is called Black hat SEO. These kinds of search results can’t satisfy the visitor. If you want the content to be relevant and to be more seen, you should input more keywords related to the topic. The seo service in chandigarh is essential for the smooth running of a big website.

Types of SEO:-

There are three main types of SEO, They are as follows:

  • Technical SEO-Helps the web engine to index the site
  • On-site SEO-Making the website browser searchable
  • Off-site SEO-The site promotions

Benefits of SEO:-

  • Seo helps in increasing the traffic of your website definitely
  • People trust the respective search engine.
  • Takes your business to the next level and promotes it well
  • Higher brand credibility.
  • SEO makes you stand out among 2.5 million websites.
  • It’s easy to keep up the top result ranking if u work on it.
  • You can expand your products by knowing what people are searching exactly.
  • You can promote our own business effectively.

The dark side of SEO:-

  • The growth can be slow.
  • You need to be super active in building links.
  • It can be competitive
  • Creation of good content that people are actually interested in is not an easy task.
  • There’s a risk of being penalized.
  • You can’t have full control.
  • Your position in search results is unpredictable.
  • Needed strategic planning to taste success.

How to make a website SEO friendly?

   The following steps are to follow in order to make a website SEO friendly:-

  • The content written on your website should be proper, unique and relevant.
  • The title of your content should be accurate and give a brief explanation about the content.
  • The URL structure must contain the main keywords.
  • Keyword density, a percentage of 1.5% can be ideal.
  • The webpages of other websites should be properly linked.
  • Using Alt tags for specific keywords.
  • Optimize your site structure for greater user experience.
  • Increase domain authority for your website.

Search engine optimization is a tedious and hard job. It can take most of your time. There are too many pieces of a puzzle that you need to piece together. If you are patient enough to bear all these, you can become successful in this aspect.