If you want to make the best use of the social media then you must use Instagram for that matter. This is the most popular photo and video sharing app that has more than 800 million active users and more than 500 million of these are of different businesses and brands. Therefore, you can very well see that this popular social media platform is a useful one to promote your business and product.

Assuming that you are into fashion business and want to reach out to more specific audience to showcase your talent, you will not find a better platform other than Instagram for that matter. Why? This is because this platform is primarily a photo sharing app and in the world of fashion pictures of your creation will speak a thousand words.

Therefore, you should know a few aspects of the photos to use, how to use it and when to use it in order to make the most of it and create the best impact among the viewers.

Instagram photo size

Assuming that you have explored all available features of Instagram and have found out the exact photos to post on this platform, it is now time for you to make sure that your content is appealing, meaningful and successful. You must follow the footsteps of experts such as stormlikes.com and others and visit their sites for the necessary clues as well.

Unlike all the other social media platforms available on the internet it is the simple profile layout of the Instagram that will forceyou to focus on the quality of content and not the quantity. It is for this reason you should consider the facts such as:

• Your picture should be high in resolution
• It must be appealing and
• It must be meaningful as well.

This will enable you toensure that your pictures will create a great engagement. It will also mean that your content is not mediocre which the Instagram algorithm will surely find and will certainly rate your content much lower as compared to your competitors.

As a result, you must focus on the important aspects to make your photos more appealing to the Instagram followers. Apart from that fact that your pictures should be high in resolution and look better on your Instagram feed, you must also make sure that you emphasize on the following aspects of your images to post on Instagram:

• Ensure you put in square images that ideally should have a resolution of 1080 x 1080 pixels
• If you are using landscape image types then it should have an ideal resolution of 1080 x 566 pixels and
• If you are interested in posting profile images on your Instagram account make sure that these images have an ideal resolution of 1350 x 1080 pixels.

Irrespective of the size and type of the photos that you want to upload on your Instagram account it is important that you ensure that each and every image that you post on this platform is shown as a square image on your Instagram profile feed.

Taking great photos on smart phone

In order to take grate photos you do not need to invest on buying a Nikon or a Cannon SLR camera which will cost you almost a fortune. You can simply use your smart phone to take great photos. Now, you may be wondering how on earth a smart phone can do what an SLR camera of high quality can? Well, you do not have to worry as these steps will help you to do exactly what you need to do to take a great shot.

Remember, the phone camera technology now is so advanced and sophisticated and comes with so many features that it is as good as any thousanddollar cameras. That means, amazing photography is now no longer the privilege of those professional photographers who have an expensive camera.

• Follow the rule of thirds:

You will easily be able to take eye captivating photos that will engage your audience and will be loved by them when you use the tools and features that your smart phone camera comes with. In addition to that you should follow the best practices to take best photos that will help you to drive more followers towards your Instagram account andgrow the level of engagement.

One such practice is to follow the rule of thirds. In this process you can instantly improve the composition of your photo. All you have to do for this is:

• Turn on the grid lines of your camera grid lines
• Aim your phone camera in such a way that the subject is placedrightly
• Make sure that the set of horizontal and vertical lines pass all around the subject.

This is a very popular technique and is extensively practiced by all photographers, painters, and illustrators as well. On an iPhone, to turn on the grid lines you will need to go to Settings and click on Photos and Camera to switch the Grid on.

Remember, if you place your subject off the center it will createa slight imbalance. This will surely become an eyesore of the image and will certainly catch the eyes of your viewers.

• Focus on one single subject only:

Another important aspect to remember when you want to take great photos using your smartphone is that you should focus on creating simplicity in your image rather than a chaos. It is the essential job of any photographer. Therefore, make sure that you avoid any crowded background that have multiple subjects or elements that are unnecessary in the frame. This will distract the primary things from the focus. Such shots may even confuse your viewers.

Therefore, make sure that you emphasize on a single subject when you take each photo and remove any distractions while editing it by cropping them out if you cannot find a clean background to shoot your subject against.

Lastly, select the best ones from all those images you have taken to post on Instagram to get more traffic and higher level of engagement.

Author Bio

Karen Anthony is an Instagram marketing specialist who has lost of innovative and easy ideas to make the best use of Instagram .